- Keep strategy, evidence, and delivery artifacts aligned.
- Refresh documentation continuously as the product evolves.
MOMENTUM
MOMENTUM
Strategy before artifacts.
A framework for product teams using coding agents without losing intent.
Slide 1
What’s the mother of all product and architecture slides?
Many boxes, connected randomly.
Slide 2
The reality: product information is fragmented by default.
One PM cannot manually keep all of this coherent.
Slide 3
Introducing MOMENTUM
MOMENTUM combines two pillars: a product-management methodology and a technical AI toolbox, both anchored in strategy before artifacts.
- Strategy before artifacts drives every layer.
- Inputs, SSOT, and artifacts stay intentionally separated.
- Agent instructions, templates, and modes.
- Operationalize PM workflows directly in Git.
AI assists. Humans decide.
Slide 4
Leverage AI + DevOps best practices
Bringing product management and engineering onto the same toolstack.
Slide 5
MOMENTUM keeps product intent live, versioned, and executable.
The SSOT is continuously available, continuously improveable, and continuously connected to execution.
What it can do
- Handle PM busywork and documentation maintenance.
- Keep strategy, evidence, and artifacts synchronized.
- Support deep AI chat, drafting, and consistency checks.
- Generate quick click-dummy prototypes and flow drafts.
- Answer product questions from versioned repository context.
What it can’t do (yet)
- Replace PM judgment, ownership, or accountability.
- Do all product work end-to-end without human direction.
- Guarantee product-market fit or remove discovery risk.
- Resolve trade-offs without explicit intent and constraints.
- Perform miracles.
Strategy before artifacts.
Slide 6
Manifesto: strategy before artifacts.
Ten principles to keep intent, constraints, and rebuildability ahead of output.
Core principles (1–3)
- Strategy Is a Specification, Not a Story
- Code Is an Implementation Detail
- Strategy Deserves Version Control
Core principles (4–5)
- Execution Without Intent Is Just Output
- AI Requires Explicit Constraints
Slide 7
Manifesto: strategy before artifacts.
Ten principles to keep intent, constraints, and rebuildability ahead of output.
Core principles (6–8)
- Separate Thinking from Building
- Strategy Changes Deliberately, Not Accidentally
- Production Reality Grounds Strategy
Core principles (9–10)
- Rebuildability Is the Quality Bar
- Artifacts Are Disposable. Intent Is Not
Slide 8
About Wolfgang Heinz
Freelance product management consultant based in Frankfurt, focused on API-driven products, digital payments, and SaaS.
Highlights
- 12+ years delivering fintech and insurance products.
- Started in advertising and marketing, moved into product management at Wirecard in 2012.
- Led payment-processing initiatives and built an API marketplace for the insurance industry with a Munich Re subsidiary.
- Enjoys rock climbing, cycling, food, wine, travel photography, and electronic music.
Slide 9
More information
Where to find the framework, docs, and release updates.
Framework overview, guides, and the full manifesto.
momentum-framework.comRepository access will be shared once the repo opens.
Link coming soonStrategy before artifacts.