- Keep strategy, evidence, and delivery artifacts aligned.
- Refresh documentation continuously as the product evolves.
MOMENTUM
MOMENTUM
Strategy before artifacts.
A framework for product teams using coding agents without losing intent.
Slide 1
What’s the mother of all product and architecture slides?
Many boxes, connected randomly.
User input
Data & evidence
User input
Related context
Company strategy
Strategy slides
Epics / Features / Stories
Architecture
Code
Documentation
Product Strategy SSOT
Strategy: the complete specification needed to rebuild the product with equivalent behavior, scope, and constraints.
Artifacts are downstream outputs of strategy, never the starting point.
Slide 2
The reality: product information is fragmented by default.
One PM cannot manually keep all of this coherent.
Slides
Jira backlog
Confluence
Slack threads
Miro boards
Email
Meeting memory
Knowledge is spread across tools, conversations, and undocumented context.
Maintaining a complete, current SSOT manually does not scale for a human PM.
Slide 3
Introducing MOMENTUM
MOMENTUM combines two pillars: a product-management methodology and a technical AI toolbox, both anchored in strategy before artifacts.
- Strategy before artifacts drives every layer.
- Inputs, SSOT, and artifacts stay intentionally separated.
- Agent instructions, templates, and modes.
- Operationalize PM workflows directly in Git.
AI assists. Humans decide.
Slide 4
Leverage AI + DevOps best practices
Bringing product management and engineering onto the same toolstack.
Coding agents with repo-level context
Multi-file access, larger context windows, and MCP integrations reduce PM coordination overhead.
Agent-agnostic by design
Codex
GitHub Copilot
Claude Code
Gemini
Others
Markdown as AI-native strategy medium
High signal text, versioned docs, and Mermaid-compatible structure for humans and models.
Git/GitHub for traceability
Every strategy change is versioned, reviewable, and auditable through PRs and approvals.
Open source foundation
MOMENTUM framework, templates, and docs are structured for collaborative evolution.
Slide 5
MOMENTUM keeps product intent live, versioned, and executable.
The SSOT is continuously available, continuously improveable, and continuously connected to execution.
What it can do
- Handle PM busywork and documentation maintenance.
- Keep strategy, evidence, and artifacts synchronized.
- Support deep AI chat, drafting, and consistency checks.
- Generate quick click-dummy prototypes and flow drafts.
- Answer product questions from versioned repository context.
What it can’t do (yet)
- Replace PM judgment, ownership, or accountability.
- Do all product work end-to-end without human direction.
- Guarantee product-market fit or remove discovery risk.
- Resolve trade-offs without explicit intent and constraints.
- Perform miracles.
Strategy before artifacts.
Slide 6
Manifesto: strategy before artifacts.
Ten principles to keep intent, constraints, and rebuildability ahead of output.
Core principles (1–3)
- Strategy Is a Specification, Not a Story
- Code Is an Implementation Detail
- Strategy Deserves Version Control
Core principles (4–5)
- Execution Without Intent Is Just Output
- AI Requires Explicit Constraints
Slide 7
Manifesto: strategy before artifacts.
Ten principles to keep intent, constraints, and rebuildability ahead of output.
Core principles (6–8)
- Separate Thinking from Building
- Strategy Changes Deliberately, Not Accidentally
- Production Reality Grounds Strategy
Core principles (9–10)
- Rebuildability Is the Quality Bar
- Artifacts Are Disposable. Intent Is Not
Slide 8
About Wolfgang Heinz
Freelance product management consultant based in Frankfurt, focused on API-driven products, digital payments, and SaaS.
WH
Wolfgang Heinz
Freelance Product Management Consultant
Product strategy · Agile execution · API ecosystems · Digital payments · SaaS
Frankfurt, Germany
Fintech & Insurance
API Platforms
Highlights
- 12+ years delivering fintech and insurance products.
- Started in advertising and marketing, moved into product management at Wirecard in 2012.
- Led payment-processing initiatives and built an API marketplace for the insurance industry with a Munich Re subsidiary.
- Enjoys rock climbing, cycling, food, wine, travel photography, and electronic music.
Slide 9
More information
Where to find the framework, docs, and release updates.
Framework overview, guides, and the full manifesto.
momentum-framework.comRepository access will be shared once the repo opens.
Link coming soonStrategy before artifacts.